People connect with people

Most times, a prospect will not spend money unless there is a defined pain point...

The term pain point however is not necessarily about pain, it’s about story. Humans feel safe within a story narrative, and if your able to tell a story that includes the potential goal realized by the prospect. Most times the passion to invest will materialize.

A pain point is not always something a prospect is looking for. It can be a solution that is introduced, that was only ever a subconscious idea.

Seeds are always being planted, it’s the way of life. People are being exposed to ideas at a rapid rate through social media. Most pieces of content are watched without much attention, but I believe our subconscious mind stores that data.

People go on social media and see numbers and possibilities, people who never have thought of creating content, are still seeing the amount of reach and engagement content creators are amassing. There is no denying the influence and importance of social media if directed properly.

The truth is people connect with people, and businesses make the money.

However, businesses are just a group of people organized to fulfill a certain purpose. It’s time for businesses to recognize that the faceless entity trying to sell, if not changed will soon be replaced by individual creators that can connect with the masses and provide value that resonates. There’s a reason why most successful businesses are doubling down on social media strategy, and paying influencers to market their product. It’s time to learn how to implement these skills and create a relatable story that represents the business.

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